The style and elegance in every pack of cigarettes "Virginia"

Cigarettes "Virginia" have a rich history and are positioned as products for the fair sex. Initially, the slogan of the brand was the phrase "You have come a long way, baby!", The motive of which was to emphasize the emergence of a strong and independent woman who got rid of male oppression.

History of the brand of cigarettes

The history of the brand of cigarettes "Virginia" originates from 1968.It was at this time in the city of San Francisco( California) that cigarettes of this brand were first introduced into the tobacco market. A month and a half after the appearance on the market, the products captured 3% of total sales, which meant an unprecedented success.

Many media considered the company's advertising campaigns the reason for the increase in the number of smoking women and adolescent girls. However, this information was not officially confirmed. The word "baby", used in the official slogan of cigarettes, was sharply criticized by feminist organizations. In the 90s the company had a new slogan - "This is a woman's business", which also proclaimed the freedom and independence of the fair sex.

Manufacturer

The cigarette manufacturer is the tobacco corporation Philip Morris International, whose history begins in the middle of the nineteenth century, in particular since 1847.It should be noted that it was this company that managed to establish trade relations with the USSR, and from the second half of the 1970s its products appeared on the shelves of Soviet shops. To date, the corporation is one of the main producers of tobacco products in the world. This is made possible by the creation of new collections of cigarettes, which appear regularly. Each of them differs from the previous one and has its own specific characteristics.

Kinds of cigarettes "Virginia Slims"

There are two kinds of cigarettes "Virginia".This is "Virginia Slims" and "Virginia SuperSlims."Both types are positioned as light cigarettes with a minimum content of nicotine. However, this does not make them harmless, which is worth remembering for smokers. The main distinguishing feature is the length of the cigarette and the amount of nicotine and tar contained. Products are available in lengths of 100 and 120 mm.

"Virginia Slims" contains from 8 to 12 mg of nicotine, and in cigarettes "Virginia SuperSlims" the amount of nicotine contained varies from 1 to 5 mg. In addition, the products are produced with different flavors. One of the latest innovations are cigarettes "Virginia Uno Fresh", having unobtrusive fruit taste and aroma. It is worth noting that the number of products produced with the menthol flavor among cigarettes Virginia Slims significantly exceeds the numerical value of the produced menthol products of other brands. The proportion of menthol cigarettes "Virginia" reaches 55%, while in other manufacturers their number does not exceed 35%.

Appearance of the pack

The appearance of the cigarette package is also more suitable for female audience. Accurate, elongated rectangular packaging. In the design of the packaging there are no screaming elements. Everything is reserved and tasteful. Side of the pack of cigarettes is a strip, the color of which depends on the type of product. The strip can be pink, orange, blue, green. In the corner of the package are the initials of the trade mark - VS.The thickness of the package is small, not more than two centimeters.

Absolutely otherwise looks like a pack of cigarettes, "Uno Virginia Slims."For the first time, the packaging was presented in an unusual square form. It is distinguished by its elegance and improved design, not inherent in earlier tobacco products. The inside of the package also has a characteristic look. The outer part of the filter also depends on the type of purchased products. To create cigarettes "Virginia" the manufacturer uses a special paper, the combustion of which becomes tangible flavor of the product.