"Philip Morris" - cigarettes that smoke on all continents
The higher the standard of living of the population, the safer the citizen feels in his country, the lower the level of consumption of alcohol and tobacco. Unfortunately, the tobacco and alcohol industry in Russia can not become unprofitable. One of the most famous names in the world industry is the company "Philip Morris", cigarettes of this company are used on all continents of the Earth. Many consider Philip Morris a corporation that built its wealth on the health and lives of smokers.
A bit of history
The largest tobacco corporation has grown from a single store, opened in 1847 in London to no one at that time by a well-known businessman Philip Morris. For half a century it was exclusively a family business that was led by the founder himself, and later by his wife and relatives. However, already at the end of the X I X century production was overbought successful businessman Thomson, began to increase turnover, and cigarettes were delivered, including the King of England. At the same time, the company was registered as a corporation in New York, since then it has become partly American.
And as early as 1919, the little-known company Philip Morris, whose cigarettes were highly valued in the market, was completely bought up by the Americans. Open production in the US gave a new impetus to the development of the tobacco market, and the released Marlboro brand completely turned the life of Americans and became part of their culture.
Since then, the company has started active distribution around the world. At the same time, its goal was not only the export of goods, but also the organization of production in the field. To date, such factories exist in Japan, the Czech Republic, Kazakhstan, Hungary, Greece, Indonesia, China, Colombia, Lithuania, the Netherlands, Australia, Pakistan and Colombia. At the same time, there is a tendency not to open a new production, but to purchase existing tobacco plants under the name "Philip Morris".Cigarettes from this do not change the taste and remain identical produced in America.
"Philip Morris" in Russia
"Philip Morris" appeared in the Soviet Union in 1970.The beginning was the organization of the first joint production with the US and as a result a brand of cigarettes "Soyuz-Apollo" appeared.
And since 1977, the cigarettes of Marlboro began to arrive from the pipelines of various Soviet tobacco factories of the country.
Significantly became 1991, when in response to the request of the country of the Soviets for the supply, the company delivered cigarettes in bulk with wholesale."Philip Morris" delivered 20 billion cigarettes at once - this is the largest tobacco party in world practice at that time.
To date, in Russia, the company "Philip Morris" is represented by two large-scale production facilities in the Leningrad Region and the Krasnodar Territory, as well as Philip Morris Sales and Marketing, which is responsible for sales, advertising and promotion. The American company in the Russian Federation now employs about 4,000 people. A year in Russia produced about 100 billion cigarettes.
Philip Morris products, cigarettes and technological novelties
For years of non-stop work, the company developed its own brands of cigarettes, and also purchased some local brands in Italy, Indonesia or Mexico. In Russia, these are the famous "Soyuz-Apollo" and "Optima."
International recognition of smokers around the world received the Marlboro, L & M, Chesterfield, Parliament, and Virginia brands.
In the segment of the price category, the medium is the cigarettes "Philip Morris Blue", "Next", "Muratti".
Total in the full list of order of 20 released names.
It is interesting that one of the novelties of the company was the electronic cigarette iQOS, released in 2014.Marketers of the company have relied on fashion trends and promote the product as a device that carries a reduced risk of risks from smoking.
Current trends
In recent years, the world has been actively promoting the abandonment of nicotine. In Russia, a law on the prohibition of smoking in public places has been adopted, any advertising is excluded where there are cigarettes or smoking people. It would seem that these trends should undermine the company's turnover, but Philip Morris did not feel the obvious decline.
According to statistics for 2015, Russia is on the fourth place in terms of cigarette consumption per person. Only Georgia, Belarus and Macedonia have overtaken it, leaving all Asia and Africa far behind.
To retain leadership positions, the company represents different categories of goods in order to reach the maximum audience. The premium class includes "Parliament" or "Marlborough", the average price category is the cigarettes "Philip Morris Compact Blue" or "Next", the economy variant is "Optima" or "Soyuz-Apollo".For the segment that gives preference to technological novelties, a version with electric heating of tobacco is produced.
Philip Morris International is still the world leader in the production and marketing of tobacco and tobacco products. Leadership is primarily interested in increasing sales, which in the conditions of the promotion of non-smoking will make it somewhat more difficult. Now the company has to bet on new developments and actively popularize their inventions.
In addition to producing tobacco, the company has gained worldwide fame as the oldest sponsor of the Formula 1 race.